The Vinehealth Australia team attended a Community Based Social Marketing (CBSM) workshop last week presented by Doug McKenzie-Mohr, and organised by Wine Australia.

The workshop provided valuable information on how to create meaningful behaviour change in communities, with many lessons learnt that can be applied to biosecurity communications.

“We are always looking for different approaches to improve the ways we communicate about farm-gate hygiene and biosecurity,” said Vinehealth Australia Communications Advisor Cindie Smart, who attended the workshop with Technical Manager Suzanne McLoughlin.

“We’ll be embedding key learnings from the workshop in our communications activities going forward, in particular to improve the adoption of farm-gate hygiene practices.”

To find out more about Community Based Social Marketing, click here.

Vinehealth Australia would like to thank Wine Australia for the invitation to attend the workshop.