The Vinehealth Australia program that trains cellar door and tourism staff in how to keep vines safe is about to hit the Barossa and McLaren Vale.
Wine Tourism Biosecurity Program training manager Hayley Conolly will be in the Barossa delivering training next week on Tuesday 27 and Wednesday 28 November at Barossa Grape and Wine. All cellar door and tourism staff including marketing staff and tour operators are encouraged to attend. To register, email BGWA at bgwa@barossa.com by Friday 23 November.
Hayley will then visit McLaren Vale on Tuesday 4 and Wednesday 5 December to deliver training at the McLaren Vale and Fleurieu Visitor Information Centre. To register to attend a session, click here: https://www.trybooking.com/book/event?eid=434350&.
The Wine Tourism Biosecurity Program is a free 90 minute wine tourism-focused program for cellar door and tourism staff, including marketing staff. Topics include:
- Key biosecurity risks for cellar doors.
- Dialogue to use when speaking to tourists about biosecurity.
- Initiatives cellar doors and tour operations can implement to reduce the risks.
- Tools Vinehealth Australia offers to support cellar doors and tour operations.
And we’re excited to announce an improvement to the program run earlier this year. We’ve been working with Jing Cao from Chinese Language and Cultural Advice to develop a chapter on ‘communicating with Chinese visitors’, which is extremely relevant to tourism operators in the current climate.
In the year to December 2017, Chinese tourism to South Australia grew 300% And China was the top market for spending, contributing $416 million to South Australia’s economy – up 55% on the previous year (Tourism Research Australia).
“In the training session, we give you insights into Chinese visitor expectations in the cellar door environment and ideas for effectively conveying the healthy vines message,” Hayley said.
To talk to Hayley about the Wine Tourism Biosecurity Program, email admin@vinehealth.com.au.