You may have noticed a careless character called Jeff floating around the internet. He’s the Australian Government’s new biosecurity anti-hero, who blunders his way through one biosecurity disaster after another.

From gardening, to fishing, to travelling, Jeff’s careless actions result in major issues for farmers and other Australians.

Jeff is introduced in a series of animated videos, created by the Department of Agriculture and Water Resources, which you can view here The videos are a great way to introduce the concept of biosecurity to young people. They are being shared by industry groups and via social media channels.

What do you think of this campaign? At Vinehealth Australia, we encourage promotion of common sense biosecurity activities, so we’re helping to share the ‘Don’t be a Jeff’ campaign.